Скачать или смотреть In Register with Advertisers Printing | Episode 2 with Bill Fechner

In this special episode of In Register, host Alex Fechner sits down with his father, Bill Fechner, third-generation owner of Advertisers Printing Company, for an honest and heartfelt conversation about legacy, leadership, and the future of a 100+ year family business.

Bill reflects on his 47 years at Advertisers, sharing stories about growing up in a family business, learning an unrelenting work ethic, and what it truly means to lead with people first. From long hours on the shop floor to tough decisions that kept him up at night, this episode offers a rare behind-the-scenes look at the realities of running a small, multi-generational manufacturing company.

The conversation dives into pivotal moments that shaped the company’s success, including:

Embracing new technologies like Macintosh pre-press and digital printing

Making bold investments in equipment during uncertain times

Building a culture centered on quality, ethics, and trust

Becoming one of the few SGP-certified sustainable printers in the U.S.

Treating employees as families, not just headcount

Bill also shares why sustainability, innovation, and surrounding yourself with smarter people are essential to long-term success—and why caring deeply about your team and clients has always been Advertisers’ greatest competitive advantage.

As leadership transitions to the fourth generation, Alex reflects on carrying forward those values while preparing the company for a potential fifth generation. This episode is a candid look at business, family, responsibility, and the pride that comes from helping others “live life” through meaningful work.

🎙 In Register with Alex Fechner
🏭 Advertisers Printing Company
📍 St. Louis, Missouri

If you value craftsmanship, integrity, sustainability, and relationships that last, this conversation is for you.