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From Strategy to Execution: Putting B2B Digital Transformation into Action #b2b #b2becommerce #ecommerce #b2bstrategy #b2bgrowth

How can B2B organizations turn digital transformation from concept into measurable results? In this episode, guest host Brendan Cameron is joined by Sarah Falcon, SVP of Global Marketing for B2B eCommerce Association. They break down strategies for aligning ecommerce, marketing, and operations to leveraging AI, and connecting with industry communities to drive growth and measurable business results in today’s digital landscape.

About:
The Lessons for Tomorrow podcast is centered around conversations between industry experts sharing insights from the past, to apply in the present, to achieve success in the future. This podcast is the "motivational poster" in your ear; each episode is centered around conversations which motivate you to tackle new initiatives at your organization. We will be talking with some of the best and brightest minds in technology and marketing and will hear from the experts themselves about their latest experiences, their most recent challenges and the road ahead. Every episode has a different story, a different answer, a different approach.

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