If your website only had 15 seconds to convince a prospective client to keep reading, would it grab their attention, or would they bounce?
In this broadcast we’re discussing 3 key elements every website needs in order to avoid the dreaded “15 second bounce.”
Your website is important. It’s your internet real estate. But people have short attention spans.
And if your bounce rate is high – or if you’re not getting inquiries from your website, that internet real estate is wasting valuable space.
Whether your site is fancy or plain-Jane (that’s okay, we like Jane… she’s cool), dialing in on these 3 key elements will help you boost the amount of time prospective clients spend reading your website, and thus, the likelihood of joining your studio!
Join me for more business, mindset, and awesometicity tips on Facebook every Wednesday at 12pm ET. And in the meantime...
Stay savvy, and stay you! 💚
Timestamps
00:00 Intro
00:50 Broadcast Overview: Three essential elements you need to have on the first part of your website
01:31 About Sara Campbell
04:47 How the phrase “above the fold” relates to websites
05:41 How many seconds you have to hook someone when they visit your website
06:30 Element No 1: What problems do you solve?
07:08 What an effective website tells you and what a non effective website tells you
08:00 Knowing the problems you solve and having client centric language that describes that
09:42 Element No 2: How do you uniquely solve problems
14:04 Element No 3: Clear call to action
14:57 Website copy needs to lead people in a journey to a clear call to action to working with you
16:55 Broadcast recap: Three essential elements for your music studio website
21:26 Live comments from broadcast viewers
22:15 Suggestions for creating “you” statements on your website
25:26 Outro
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➡️ By day I’m a business strategist and mindset coach for music studio owners and online education experts. I’ve worked with hundreds of music entrepreneurs to create customized branding foundations, business plans, and marketing and social media strategies. By night, I have an awesome voice and piano studio in West Middlesex, Pennsylvania. I have a deep love for cats. And yoga. And succulents. And half-hearted gardening.
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