The Best (and Worst) Pricing Models For Creatives W/ Tim Williams

Join Chris Do as he explores the future of advertising agencies in this insightful podcast episode.

They discuss the shift from hourly billing to value-based pricing, the impact of AI on the industry, and how agencies can adapt to remain profitable and relevant.

Discover revolutionary ideas on positioning and pricing and gain practical advice for transforming your business model.

Don't miss this episode packed with expert insights and forward-thinking strategies.

Timestamps
00:00 - Introduction
01:45 - Welcoming Tim Williams
03:15 - The Decline of Traditional Agencies
05:00 - Tim’s Background and Career Journey
09:30 - The Problem with Hourly Billing
14:00 - Is Advertising Dead?
18:45 - The Shift in Media Buying
22:30 - Value-Based Pricing Explained
27:00 - Overcoming Resistance to New Pricing Models
32:45 - The All-You-Can-Eat Buffet Model
37:20 - Pricing in Phases
42:10 - The Power of Offering Options
47:00 - AI’s Impact on the Advertising Industry
52:30 - Final Thoughts and Future Predictions
54:00 - Outro

Hashtags
#advertising #marketing #businesstransformation #valuebasedpricing #creativesuccess #thefutur #agencylife #podcast #futureofwork

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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media