Unified Go-To-Market Live Episode 26 | The 12 Revenue Breakpoints

In this week’s live event, Chris starts with detailing essential strategies for sustaining business growth and optimizing go-to-market efficiencies. Chris emphasizes the importance of leveraging the slow month of August to build momentum for the end of the year, advocating for relentless dedication and a willingness to perform tasks others avoid.
Moving into the intricacies of scaling businesses, Chris introduces models and frameworks like the “Revenue Factory” by Winning by Design to explain the predictable breakpoints companies face on their journey from startup to billion-dollar valuations. He offers insights into the twelve revenue breakpoints, stressing the importance of assembling the right data models, optimizing scalability, and ensuring sustainability to enhance go-to-market efficiency.

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Looking for inspiration, advice, insight, and information on the state of B2B SAAS marketing today? Refine Labs CEO Chris Walker is here to share his years of experience and knowledge.

Join us every Tuesday live to get your B2B marketing questions answered:   / chriswalker171  

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Apple: https://apple.co/3m3PvNh
Spotify: https://spoti.fi/3b8wqTP