Скачать или смотреть Avani Gill, Senior Account Manager, TechComms discusses 'Humanising Technical Stories'

The agencies in our Collectivist Agency network often support some of the most technical, innovative, and pioneering technology firms in the world.

In the latest article from our Global Voices of PR series, we spoke with Avani Gill, Senior Account Manager at our UK member agency TechComms, and Shey Nel, Account Director at DUO Marketing + Communications, our member agency for Africa, about “humanising” technical stories.

How do our agency members understand complex technical stories? How do they create messages and storylines and adapt them for different audiences? How do they ensure the core message isn’t lost when customising it for different audiences?

MOST IMPORTANTLY, How do they explain telecommunications to a 10-year old?!! 🤷‍♂️

Well, here’s how they do it! https://www.collectivist.agency/insig...