Скачать или смотреть How to use video in pharma marketing

Learn how video is best programmed into your pharma marketing flows to boost HCP engagement in your product story.

In numerous surveys, HCPs say that they want more video content and yet video in pharma marketing is generally underused. And, when it is applied, it is often created without a guiding strategy — a ‘nice to have’ rather than an essential content format.

Anthill’s Lavinia Marcu explains where the different forms of video fit in HCP engagement, how to use it in omnichannel marketing, and how to produce high-value pharma marketing video easily and cost-effectively.

For more detail, read Anthill’s article on video in pharma marketing: https://www.anthillagency.com/insight...

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