Скачать или смотреть MEGHAN MARKLE RENAMES BRAND TO AS EVER IN INSTAGRAM ANNOUNCEMENT

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Meghan Markle, the Duchess of Sussex, recently announced the rebranding of her American Riviera Orchard brand to As Ever in an Instagram video on February 18. In the video, she shared her excitement for the new brand, which she described as a project she created and poured her heart into.

The name As Ever holds special significance for Meghan, as it means "as it's always been" or "in the same way as always." She explained that this new chapter is an extension of her love for food, gardening, entertaining, thoughtful living, and finding joy in the everyday. Meghan revealed that she had secured the name in 2022.

The decision to change the name from American Riviera Orchard was made to allow for a broader range of products beyond those manufactured and grown in the Santa Barbara area, where Meghan resides with her husband, Prince Harry, and their two children. The term "American Riviera" is a nickname for Santa Barbara, known for its temperate climate, lush landscapes, and robust food and wine culture.

While the full lineup of products under the As Ever brand has not been disclosed, Meghan hinted that there will be fruit preserves, including jam, which she joked is "my jam." The brand is expected to reflect Meghan's love for family, cooking, entertaining, and home décor.

As Ever is set to launch alongside Meghan's Netflix show, "With Love, Meghan," on March 4. The show will feature Meghan celebrating cooking, gardening, entertaining, and friendship. Meghan expressed her excitement for the partnership with Netflix on both the show and the brand, emphasizing that the collaboration was a significant opportunity.

Stay tuned for more updates on the launch of As Ever as Meghan continues to share details about her latest venture.