Customer Experience Beyond Convenience by keynote speaker Steven Van Belleghem

We are moving into a new phase of customer experience. In this video, keynote speaker Steven Van Belleghem talks about customer experience beyond convenience. Customer experience will make a flip from focusing on a customer journey to investing in the life journey of customers. Next to that, customers will buy more and more from companies who make responsible choices. The combination of great digital interfaces, being a partner in life and taking responsible choices leads to 'an offer they can't refuse'. This is the latest theory of Steven Van Belleghem related to customer experience.

Steven will launch his fifth management book, with the title 'The Offer You can't Refuse', in September 2020. This is a short preview of the ideas in the book.

If you would like to know more about keynote speaker Steven Van Belleghem, check out www.stevenvanbelleghem.com