Measuring customer effort with top tasks – Gerry McGovern at UX Brighton 2017

Описание к видео Measuring customer effort with top tasks – Gerry McGovern at UX Brighton 2017

A customer centric universe involves reducing time and effort for people as they seek to complete their top tasks. Top Tasks Management gives you a model to prove that you are optimising the experience for your customers. It’s all about focusing on the activity of the customer, rather than what has traditionally happened — focusing on the activity of the organisation.

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