Amazon PPC For Beginners (Optimization Strategy 2023)

Amazon Pay Per Click advertising is essential to the health of your Amazon business. In this Amazon FBA PPC guide, you will learn exactly how to get your sponsored listing to the top of the first page, get seen, and make sales. Plus, we will teach you an awesome Amazon PPC strategy in Seller Central to help you make the most of your dollar/pound/euro.

If you're new at this, we got you. This Amazon PPC for beginners guide (Amazon PPC optimization 2023) is the Amazon PPC tutorial you've been looking for. We will show you exactly how to start and optimize your Amazon PPC automatic campaign as well as your exact match campaign.

Take notes so you can run your Amazon FBA PPC Campaign 2023 style.

What part of this video was the most helpful? Let us know in the comments!

Check out a blog version of this video:
https://justonedime.com/blog/amazon-p...

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00:00 Intro
01:00 What is PPC?
01:55 What is a sponsored listing?
02:39 With many sponsored listings on a page, who gets what position?
04:25 So now that we’ve covered sponsored listings, what is an organic listing?
05:22 What is ranking?
07:07 Why would I run PPC?
09:55 How do I make sure I’m using the right keywords for my PPC campaign?
12:03 How do I prioritize the best keywords?
15:25 How do I create my PPC Exact Match campaign?
20:27 How do I create my PPC Broad Match campaign?
25:50 How do I create my PPC Automatic campaign?
28:40 How do I make sure I’m bidding enough?
30:24 How do I make sure my PPC ads are running properly?
33:35 What are realistic expectations for my PPC ad performance?
36:16 How do I download my PPC ad report so I can check my ad performance?
37:50 What do all the columns mean on my downloaded PPC ad report?
42:15 Which PPC metrics in my ad report should I be analyzing?
45:10 What if my PPC ads are not yielding much data?
47:00 How do I use my PPC report to optimize my ads for peak performance?
53:25 How do we optimize the PPC campaigns themselves?
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