Why Bots Make It So Hard To Buy Nike Sneakers

The global sneaker resale market is predicted to grow to $30 billion by 2030 and is only spurred by a phenomenon known as sneaker botting. Sneaker bots took off in 2012, when Nike released its Air Jordan Doernbecher 9 shoes on Twitter. And today, sneakerheads say that buying shoes without bots is nearly impossible.

CNBC dives into the sneaker industry to find out what bots have made buying sneakers harder than ever and what companies like Nike are doing to get ahead of the problem.

Chapters:
00:00 — Introduction
02:19 —Evolution of the sneaker market
06:51 — The people behind the bots
09:32 — Anti-bot measures

Produced and Edited by: Sydney Boyo
Animation: Jason Reginato and Christina Locopo
Senior Producer: Katie Tarasov
Shot by: Liam Mays, Tasia Jensen, Magdalena Petrova, Katie Tarasov, Eric Clark
Additional Footage by: Getty Images, Botter Boy Nova, Queue-it, Nike, Reddit, Discord

» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision

About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC

#CNBC

Why Bots Make It So Hard To Buy Nike Sneakers