Nurturing customers in a B2B environment through consistent user experience

Ready to transform your B2B customer engagement? Join Andy Thorne of Factory Pattern and Samuel Hunt of Materials Market as they reveal game-changing strategies for delivering a seamless and engaging user experience for B2B and B2C customers on your e-commerce platform.

🔍 Dual Audience Mastery: Uncover the secrets to optimizing product pages and search functions to satisfy B2B buyers using industry jargon, without alienating B2C customers.

🎁 Exclusive Trade Benefits: Learn how to entice B2B customers to create accounts by showcasing exclusive trade perks, while still keeping the guest checkout option available.

📊 Smart Audience Segmentation: Discover how Materials Market uses customer data to segment audiences, delivering tailored communication and timely re-engagement based on their unique buying cycles.

📞 Personal Touch with Tech: See the power of a focused sales team that builds strong relationships through outbound calls and directs customers to complete transactions online seamlessly.

💼 Competitive Custom Pricing: Find out how custom pricing algorithms enable competitive bespoke quotes, meeting the high expectations of B2B buyers and driving more sales.