Скачать или смотреть Werner Puchert - Deloitte - Breakfast with the CEO

The lecture of Werner Puchert (Deloitte) from Element Talks conference, Warsaw 2016. www.elementtalks.com

Design as a discipline is evolving by the day and unlocking alternative ways for companies to do business. Young bright-eyed designers are fining their way into the boardrooms of big corporations to deal with a whole new type of and much more senior client. We call them the C-suite. Careful consideration has to be given how we engage with those responsible for making key business decisions and carry the responsibly of a whole enterprise. Werner will share some thoughts on this subject after his transition from advertising to the world of consulting and his experience dealing with a whole new set of tough clients. - ‘Breakfast with the CEO’

Werner Puchert joined the vibrant Polish design community from South Africa. He has a National Diploma in Fine Arts and B.SCDegree in Computer Science, qualifications that led him to and establish a career in advertising and digital agency networks for the past 14 years. He started as developer but soon swapped 'lines of code' for ‘human beings’ to focus on User Experience Design, Digital Strategy and Service Design for clients like Standard Bank (one of the top four Banks in South Africa), McDonalds, Adidas, Visa and Nissan.