The Problem With Design Thinking (And 3 Ways We've Seen It Work At Companies)

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Why does Design Thinking fail at companies when it's introduced to foster innovation? Time and time again we've seen Design Thinking projects fail. So much so that people have told us that they "HATE Design Thinking, because they tried it and it didn't work". Most of the time this happened because they had false expectations about what Design Thinking could do for their company.

But does Design Thinking work at all? Does Design Thinking have any value? Absolutely YES! In this video, AJ&Smart CEO Jonathan Courtney explains why Design Thinking fails at companies and shares with you the 3 ways we've seen it actually work.

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🤔 Does Design Thinking actually work? Has your company ever tried to introduce Design Thinking? How did it go? Please share your answers in the comments below 👇

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⏰ Video timestamps:

0:00 The problem with Design Thinking
4:26 3 ways we’ve seen Design Thinking work at companies
4:48 1️⃣ - Training a dedicated team of process facilitators
6:12 2️⃣ - A company shouldn’t try a top-down innovation approach
7:42 3️⃣ - Expect that this will take time
9:02 Conclusion

Thanks for watching!

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#facilitation #workshops #designthinking

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The Problem With Design Thinking (And 3 Ways We've Seen It Work At Companies)
   • The Problem With Design Thinking (And...