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Ep 150 - Craft a Compelling Brand Story for More Money and Media Placements with Tiff Knighten ‪@tiffknighten‬  

On this episode of Corporate Quitter, we dive into the world of PR, branding, and marketing with award-winning publicist Tiff Knighten. In this conversation, we cover the importance of personal branding, how to generate media buzz, the nuances between PR, marketing, and advertising, and the significance of engaging with your audience. Perfect for entrepreneurs at any stage, this episode is packed with practical advice!

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CONNECT WITH TIFF:
📸 Instagram -   / brandcurators.co  
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🎬 Media Kit - https://bit.ly/TiffKnightenMediaKit

⌚TIMESTAMPS:
00:00 Introduction and Guest Overview
01:42 Sponsor Shoutout: Novo
02:35 Reconnecting with Tiff Knighton
05:51 Understanding PR, Marketing, and Advertising
11:43 Building Your Personal Brand
15:35 Common Mistakes in Personal Branding
19:55 Leveraging LinkedIn for Thought Leadership
23:00 Experimenting with LinkedIn Top Voice
28:28 Exploring LinkedIn's Evolution
29:19 Leveraging LinkedIn for Brand Partnerships
32:33 The Importance of Owned Media
39:45 Engaging with Your Audience
42:56 Balancing Social Media and Mental Health
46:15 The Value of PR and Brand Positioning

#press #mediatraining #publicity #creatoreconomy #branding