Скачать или смотреть Project To Product In The Age Of AI

The shift from project to product has been a decade in the making.

Now, AI is speeding it up, and exposing the cracks in traditional org structures.

In this live event, I’ll be joined by Sebastian Borggrewe, CPO of Product Masterclass and author of a new book tackling this very transformation. With 13+ years of product leadership experience at companies like Unilever and Mercedes-Benz, Sebastian brings a practical, systems-level view of what it really takes to adopt product thinking at scale.

We’ll cover:
📘 Why Sebastian wrote a book on this topic - and what makes it different
⚙️ Why so many orgs struggle to move past project-based thinking
🤖 How AI is reshaping the transition (and creating urgency to change)
🔍 What companies often get wrong about going “product mode”

Whether you’re a product leader, transformation coach, or just stuck somewhere between agile ceremonies and real outcomes - this conversation will offer clarity, insight, and a few tough truths.
Details to join us below ⬇️