Скачать или смотреть Nike’s New Sneaker Strategy: End of Resellers?

Nike is shaking up sneaker culture in 2025. 👟🔥

They’ve opened the vault and re-released sneakers that were once untouchable Grails — sometimes even better than the originals — and dropped them in MASSIVE stock numbers. At the same time, retail prices are climbing, and Nike’s experimenting with preorder systems to slow down botters.

So here’s the big question:
👉 Is Nike trying to kill the resale market… or are they just cashing in on hype before it fades?

In this episode of The SET, we’ll break down:

Why Nike is flooding the market with retros and Grails

How higher retail prices are crushing reseller margins

The psychology of scarcity vs abundance in sneaker culture

Whether preorders will save real sneakerheads or kill the thrill of the hunt

Drop your take in the comments:
Would you rather a world where everyone can cop their pair, or a world where Grails stay rare?
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