THE IKEA EFFECT ft. Joanna Hausmann!

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In Psychology there’s this bias called the IKEA Effect – where people place a higher value on items they build themselves compared to items they did not construct. Since I’d recently ordered new furniture, I thought I’d put this IKEA Effect into practice. A HUGE thank you to Joanna Hausmann for her help. Please go subscribe to her channel! We owe her. A lot.

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BrainCraft was created by Vanessa Hill (@nessyhill) and is brought to you by PBS Digital Studios. Talking psychology, neuroscience & why we act the way we do.

REFERENCES 📚
Norton, M. I., Mochon, D., & Ariely, D. (2012). The IKEA effect: When labor leads to love. Journal of consumer psychology, 22(3), 453-460. http://www.hbs.edu/faculty/Publicatio...

Marsh, L. E., Kanngiesser, P., & Hood, B. (2018). When and how does labour lead to love? The ontogeny and mechanisms of the IKEA effect. Cognition, 170, 245-253. https://www.sciencedirect.com/science...

Hood, B., Weltzien, S., Marsh, L., & Kanngiesser, P. (2016). Picture yourself: Self-focus and the endowment effect in preschool children. Cognition, 152, 70-77.
https://www.sciencedirect.com/science...