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0:00 Introduction
0:20 How the Fire Your Landlord Program started
0:45 The Fire Your Landlord System
1:19 Instant Credibility for Realtors
1:42 Success Coaching
2:10 Not a business card, but Permanent Marketing

i'm chris trapani the mortgage pro and
i'm the founder of fire your landlord i
have helped thousands of renters and
first-time homebuyers purchase their
first second and sometimes even their
third homes over the course of my career
i work with hundreds of realtors and
refer the business like crazy and i
always get the same question they asked
chris how do you stay so busy where do
you get all your leads well in case you
haven't noticed i do a lot of videos
last year alone i had hundreds of
unsolicited mortgage inquiries and leads
just for my youtube videos now i don't
expect realtors to do the same thing
it's not realistic for most but i do
want them to be successful so what i did
was i boiled my process down and came up
with the fiery landlord system it's
simple i wrote the book on how to fire
your landlord
literally it's an educational manuscript
that's funny super easy to read has real
life stories memes step by step-by-step
instructions for home buyers links to
multiple resources and various
testimonials it'll take an often
confused renter all the way to home
ownership status i then engage with
those same realtors who are asking me
how do i stay so busy and i put their
picture on the cover of the book and
gave them a co-authored byline it gives
them instant credibility with anyone
they speak with and makes them the
authority of the home buying process but
that's not all i then provide these
realtors with follow-up training
technology nurture campaigns buyer and
seller presentations landing pages
advertising campaigns and virtually
everything that they need to be
successful we even follow up with
success coaching that holds them
accountable for reaching program
milestones and pushing them and teaching
them how to engage with prospects to
hand out these books for maximum success
and we don't even stop there we use
technology to follow up with the
prospects that are reading the books in
everything we do the book is the hero of
our story the potential buyer is
constantly driven back to the book where
they refer to various chapters to gather
information where over and over again
they see your ads not a business card
not a flyer nor a mailer but a book and
who throws books away no one in fact
what we found is that when people have
purchased their home they'll often pass
the book on to someone else so someone
else can fire their landlord this
is permanent marketing

To reach an Options Pro Marketing representative, please call or text 909-682-8108