Скачать или смотреть Menu Psychology [re-broadcast] | Episode 4

Clicksuasion host Michael Barbera is well-known for his research on consumer decision-making and consumer behavior at restaurants. “Menus are the most significant marketing tool because no other industry will give you a list of everything they sell,” says Michael Barbera. During this special menu psychology episode, Michael will discuss and share the findings from several studies, which include menu design and layout, consumer choice, time pressure, anchoring, the use of non-traditional menus and creating experiences. Clicksuasion guests Angela Malave, Angela Diaz, Timothy Reichert and Stevie Pena, share their experiences about perception, menu design, and consumer behavior. Whether you research consumer behavior, study restaurants, and menus, manage a restaurant or consider yourself a foodie, this episode is for you.