INTRODUCTION
Improving your website’s search engine ranking isn’t just about what happens on your site. While creating quality content and optimizing for keywords are essential, off-page SEO plays a critical role in boosting your visibility.
A key element of off-page SEO is building backlinks—links from other websites that point to yours. These backlinks act as signals to search engines, showing that your site is credible and trustworthy. In this video, we’ll uncover proven strategies to build high-quality backlinks and also improve your website’s search performance.
So please watch the video entirely and at the end we will reveal a powerful smart tip that you probably won’t hear anywhere else on YouTube, so let’s get to it.
WHAT IS SEO?
SEO, is essentially made up of two main components: on-page and off-page activities.
On-page SEO focuses on elements directly on your website—such as content, keywords, and internal linking. It’s about optimizing your site to provide the best possible experience for users and search engines.
Off-page SEO, by contrast, is about building your website’s reputation and authority across the web, primarily through backlinks. Backlinks, or inbound links from other websites to yours, serve as endorsements, signaling to search engines that your site is valuable and trustworthy."
Now that we have described the high level, let’s dive into three high value Off-page backlink creation strategies.
1. Broken link building - It’s an SEO strategy where you find broken (dead) links on websites, create or suggest relevant content to replace them, and ask the site owner to link to your content instead.
This approach not only helps webmasters maintain the quality of their site but also earns you a valuable backlink in the process. Since backlinks are a key factor in search engine rankings, broken link building offers a win-win opportunity to boost your site’s authority while solving a problem for others. It’s an ethical, efficient way to build meaningful connections and improve visibility.
Email outreach - It is a cornerstone of any successful backlink strategy because it allows you to directly connect with website owners, bloggers, and industry leaders. By reaching out with personalized, value-driven emails, you can secure quality backlinks from relevant and authoritative websites. This technique is highly effective because it’s proactive—you’re not waiting for someone to find your content; you’re taking the initiative to build relationships and showcase the value of linking to your site. When done correctly, email outreach helps establish partnerships, amplifies your content’s visibility, and boosts your site’s authority.
Skyscraper technique - It is one of the most effective ways to earn high-quality backlinks. It involves identifying popular content in your niche, creating something even better, and reaching out to websites that have linked to the original. This strategy works because it leverages proven demand—if content has already attracted links, there’s a strong chance that your superior version will as well. By providing more value, updating outdated information, or improving the design, you position your content as the new go-to resource, increasing your chances of earning authoritative backlinks.
SUMMARY
Well folks, we are about to wrap it up and remember the smart tip that we mentioned earlier? Here it is:
When doing email outreach, it’s important to remember the psychological principle of reciprocity—the idea that people are more likely to do something for you when you’ve already offered something of value. Here’s how you can use this to your advantage:
Instead of simply asking for a backlink, consider offering something helpful first. For instance, when you reach out to a site owner, you could highlight something you appreciate about their content, share insights, or suggest how your content can complement their existing resources. This establishes goodwill and subtly encourages the recipient to reciprocate by providing a backlink.
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00:00 Introduction
00:50 What is SEO
01:42 Broken Link Building
03:00 Skyscraper Technique
04:22 Email Outreach
05:51 Summary
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