How to Link Analytics and Google Ads Accounts

How to Properly Link Analytics and Google Ads Accounts
Hey guys, in this video, I'll go over thow to properly o ensure that Google Analytics audiences are properly imported into Google Ads and are showing the correct audience size.

Key Steps:

Google Ads Check
Go to Tools - Data Manager - Manage and Link in Google Ads
Check if the settings "Import app and web metrics" and "Import Google Analytics audiences" are linked correctly.
Click on Save Changes.

Analytics Check
In Google Analytics, go to Admin section.
Click on Product Links and ensure that the Google Ads link has "Enable personalized advertising" setting enabled.
Go to Data Collection and make sure that data collection modification is checked off.

Verification
Check if all data sharing settings are correctly enabled in both Google Ads and Google Analytics.
Go back to Tools > Shared Library > Audience Manager to verify analytics audiences.

Cautionary Notes
Ensure that all settings are correctly enabled in both Google Ads and Google Analytics to avoid discrepancies in audience size.
Double-check the settings to prevent any errors in the linking process.

Tips for Efficiency
Regularly audit the linking between Google Ads and Google Analytics to ensure accurate data sharing.
If audiences still show as zero initially, wait for a short period as the audience size may increase once the analytics link is resolved.

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Resources & Articles
Here are a couple of resources on Google Ads Optimizations that you might find useful!
https://www.interteammarketing.com/bl...
https://www.interteammarketing.com/bl...

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