Скачать или смотреть 4 Reasons Nonprofits Should Use Google Analytics

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-Why the hell should a Nonprofit organization pay attention to Google Analytics?! It makes much more sense then you think. Google Analytics - amongst many other things - helps you count all of your donations, how much time people spend on your site, and which content creates the most engagement.

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1. Anecdotal Reports Can Be Misleading

Have you ever been driving on a highway, and noticed a “How am I driving? Call us…” sign on one of the cars? Can you actually trust the testimonials of those who take the trouble to call in? This is where Google Analytics comes in handy. Turn to GA to find out what’s going on “behind the screens” at your non-profit organization.

2. Google Analytics Counts Everything

Think Big Brother. Behind the scenes, Google Analytics runs on every single page of your site. How much time do people spend on your site? How much time do they spend reading a specific article? What do they click? Google Analytics answers all of those questions, and many more.

3. Improve Content That’s Working

“What is our most popular content?” Inside of Google Analytics there’s a list of all of your top content based on traffic. This helps you look at what’s working. You can look at it, analyze it, and based on that, create more of what your audience wants to see.

4. Measure The “ROI” Of Your Communication

I know you’re a little tired of it and hear it all the time – “What’s the ROI of our social media. What’s the ROI of our website?” etc. Google Analytics helps you measure that! You can set up specific goals and count them. For example, every time somebody hits the subscribe button, or donates money, Google Analytics counts it.

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Whole Whale is a digital agency that leverages data and technology to increase the impact of nonprofits. In the same way the Inuits used every part of whale, Whole Whale leverages existing resources to see, "What else can this do for us?"

By using data analysis, digital strategy, web development, and training, WW builds a 'Data Culture' within every nonprofit organization they work with.

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