How honest is the Honest Company?

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Many of us know Jessica Alba today. She's a beautiful actress, a business mogul, and she just does not seem to age. And today, in 2021, she's commonly known as the founder of The Honest Company. This consumer products brand offers safe, eco-friendly products like diapers, a natural line of bath, skincare, home cleaning, etc.

It's a go-to place for household products focused on safety and ethical consumerism. But back in the 2000s, Jessica Alba was an up-and-coming actress.

Unfortunately, she didn't have the best critical reception. We have a feeling the girl knew there was more out there for her than just being a Hollywood star.

The early 2010s weren't like today. Now, a celebrity announces a company or raises a fund, and people are banging down their doors to give them money.

Back then, you had one lane and you did not stray, people didn't really take celebrity-sponsored companies that seriously. So how did this Hollywood actress breakthrough and come to IPO a company?

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0:00 Honest Company - Intro
2:22 Honest Company - How it all began
3:41 Honest Company - Looking for investment
5:16 Honest Company - Rise to Success
6:37 Honest Company - Scandal and Lawsuits
8:31 Honest Company - The Rebranding Process
9:44 Honest Company - An Honest Survival
10:40 Honest Company - IPO and today

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