Media Prima's Rev Asia Acquisition Will Enhance Its Value

Описание к видео Media Prima's Rev Asia Acquisition Will Enhance Its Value

AmBank Research has issued a "buy" call on Media Prima Bhd following the company's decision to enter into a sale and purchase agreement to acquire the entire equity interest in Rev Asia Holdings Sdn Bhd, RAH for RM105 million.



AmBank Research said the acquisition of RAH by Media Prima will give the latter a digital audience reach totalling 10.4 million people, which will vault the media company to the top spot in digital reach locally, after Google and Facebook.

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