Скачать или смотреть Vodafone-Idea Subscribers Loss | VI Gives Great Plan But Why this Happen ?

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Video details
Vodafone Idea (Vi) has been losing out on subscribers every month since October 2019. In March, Vi investors found temporary relief when the Trai report said the company added 1.7 million customers in January 2021.

But Vi clarified that it had made ‘inadvertent errors’ while submitting the numbers to the regulator. From the correct numbers, it was found that instead of adding subscribers, Vi lost 2.3 million of them.

What’s interesting here is that Vi is offering the most unique prepaid offers in the industry. The telco has launched offers that make its prepaid plans literally ‘Gold’ in terms of benefits. Offers such as ‘Binge all Night’ and ‘Weekend Data Rollover’ on top of bonus data with most of its prepaid plans make the telco’s offerings very attractive.

Despite all this, it is still behind Jio and Airtel, but why?

Vi Behind Jio and Airtel, But Why
Bharti Airtel and Reliance Jio are the two top operators of India. In third place stands Vodafone Idea. Vi has a strong spectrum portfolio, so strong that it didn’t really need to purchase a lot of airwaves in the recently held auctions.

The telco is even upgrading its 4G capacity by refarming the 3G spectrum in a phased manner across India. It means that Vi users will get an even better 4G internet and calling experience regardless of their location.

It provides prepaid offers that neither Jio nor Airtel does, yet it is behind both the telcos. Overall, the telco has good plans, a good network, and an established brand, yet it has been continuously losing subscribers only.

Why is it Happening?
The first and the most obvious reason is slightly cheaper offerings from Jio and Airtel. We are not saying Vi’s prepaid offers are not ‘just’ or ‘fair’ for their price. While they are just fine, no one can deny that they are still a ‘little’ expensive than Jio’s and Airtel’s offerings.

The telco’s network reach is good, but it is not as good as Jio’s. Jio is targeting rural India, where not just Vi but Airtel lags as well.

Let’s address the elephant in the room. While the above-mentioned reasons are ‘contributing factors’ to Vi losing out on subscribers, no one really likes to talk about the prime reason why Vi is falling behind the other private operators.

It is Vi’s reducing brand image
#VI #Subscribers #Loss





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