Скачать или смотреть Usage Statistics & Web Analytics: A Deep Dive (Learn with Scholars Portal)

Originally recorded: January 27, 2022
Instructor: Sabina Pagotto, Client Services & Assessment Librarian, Scholars Portal
Slides: https://docs.google.com/presentation/...

In libraries, we love our numbers and metrics, whether it's gate counts, tallies of reference questions, or circulation stats. In the online world, many of us have looked at usage statistics for electronic resources, or the web analytics on our library websites or research guides, to determine how successful they are. But in order to make the best possible use of these online metrics, it's important to understand how they work. Where do usage statistics come from, and how can we get the answers we need from them?

This webinar introduces key concepts in online activity logging and usage reporting, demonstrates useful features for web analytic analysis, and discusses limitations of automatically collected usage data. The discussion examines how a user's actions on a website actually translate into analytics reports, and situates online usage within the broader context of library assessment.

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Drawing on the specialized technical skills developed by Scholars Portal staff, "Learn with Scholars Portal" is a free webinar series that helps OCUL/library staff develop practical technical skills and expertise in new areas.

Leave feedback on this webinar/webinar series: forms.scholarsportal.info/learnwithsp