How Asana is Uncovering the Future of Work | Prolific

Asana, an AI work management platform, is on a mission to help teams work together effortlessly. To stay ahead of the curve, ‪@asana‬'s Work Innovation Lab turned to Prolific to accelerate their research into the future of work.

Knowledge workers today juggle many tools including video conferencing platforms, project management software, instant messaging apps, and more. Anna James, the Work Innovation Analytics Lead at Asana, wanted to understand the impact of this “tech stack” phenomenon on workers and explore ways to optimize collaboration.

Prolific offered faster recruitment through pre-vetted participant pools, cost-efficiency with over 200,000 verified and globally distributed participants, and enhanced data quality using advanced screening tools to tackle this. Watch the breakdown 📺

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