Evolving the 100% Pure New Zealand identity

Описание к видео Evolving the 100% Pure New Zealand identity

The story of how Tourism New Zealand has evolved the 100% Pure New Zealand identity to more uniquely represent our place, New Zealand. The idea was to draw from a rich history of New Zealand design and visual expression. Our renewed identity demonstrates the embrace of people, culture and landscapes which is at the heart of the New Zealand travel experience.

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