Скачать или смотреть Norigin Media 2024: Shannon J. McKenzie - Director Creative Products, NCBUniversal

This keynote was presented at the 2024 Northern Waves TV Conference in Oslo, Norway.

The Paris Olympics: A Case Study in Cross-Platform Experience Design.
Bringing the World’s Greatest Stories to Screens of All Sizes is a case study of how creative and technical collaboration work to ensure that large scale events are designed in ways that are meaningful to audiences. In this presentation, you will see some of the ways that publishers are helping their partner distributors craft platform experiences that bridge the gap between technology and storytelling.

Shannon McKenzie is the Director of Creative Products for NBCUniversal’s. She is responsible for Product Strategy, UX Research and Product Design for Comcast NBCU’s Content Distribution Group. With a focus on cross platform content discovery, McKenzie works within the broadcast, cable and digital distribution ecosystem on behalf of NBC’s powerhouse portfolio of brands to ensure that audiences can find and consume the content they love. She is an Emmy Award winning producer, holds multiple technology patents is a former professional athlete.

Northern Waves TV is the largest streaming TV conference in the Nordics. The 2024 agenda featured a fantastic lineup of speakers representing broadcasters and streaming TV service providers from across Europe and North America.

Norigin Media, the Oslo based Streaming TV Apps Solutions company, has hosted this event since 2018, including virtual formats during the pandemic. The conference showcases the best of business, products, and innovation from within the Streaming TV industry.

For more info visit: https://www.northernwaves.tv/
Organised by https://noriginmedia.com/