Logo Masterclass - Full Design Process

Learn how to design a logo, from the very first email to exporting your logo files and working with a client! We talk sketching, inspiration and brand research. I hope you find it helpful! Have a question? Just leave me a comment and I'll help you out :)

Links I mention:

Free hand-off package template
https://www.canva.com/design/DAF6g5_U...

Proposal template
https://blog.getkayla.com/store/p/des...

Discovery meeting template
https://blog.getkayla.com/store/p/bra...

Contrast checker website
https://webaim.org/resources/contrast...

Time stamps:
00:00 - Introduction
00:28 - What makes a good logo?
04:38 - First call
05:28 - Proposal
06:20 - Design contract
07:18 - Project management setup
09:00 - Discovery meeting
10:52 - Logo research and mood board
16:24 - Sketching logos
18:32 - Creating the finished design
21:24 - Adobe Illustrator tips
23:32 - Creating lockups
24:38 - Colours
25:58 - Presenting concepts
26:52 - Feedback and iterations
27:45 - Hand off
28:19 - Exporting files

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#logodesign #brandidentity #designprocess