HOW Djerf Avenue MAKE MILLIONS | Matilda Djerf | Making $8 million sales in 1 year | Fashion Brand

Djerf Avenue fascinate me. The brand is just 3 years old and has seen exceptional growth so I thought; let’s make a video about it.

❤️ Here is what’s included: ((scroll down for time stamps))

What is Djerf Avenue
How they have grown to almost half a million on Instagram and over 1 million likes on TikTok
Matilda Djerf’s personal brand
The Djerf Community
Their marketing strategy
The Djerf pieces
Surprising facts about the brand & founders

00:16 What is Djerf Avenue // Intro
01:30 Who is Matilda Djerf
03:09 How successful is Matilda Djerf
03:20 Her estimated income
03:35 Her childhood
04:00 Matilda’s Personal brand and how powerful it is
06:00 The Djerf Avenue team
06:50 The key to her personal branding
07:15 How Djerf Avenue have made 8 million in sales in just 3 years
08:00 The Djerf Avenue Strategy
11:00 The community and the #
12:00 The dressing gown 😂
12:50 The marketing / their social media
14:00 Their followers
15:00 Roundup
17:40 Another brand example


From doing a lot of research and creating this video I concluded that community is everything.
Being desirable yet not above your community seems to be the perfect balance.

Resources:
https://www.insider.com/meet-matilda-...

https://www.nytimes.com/2022/08/18/st...

Podcasts:
https://open.spotify.com/episode/4mrW...

https://open.spotify.com/episode/5Zpt...

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MUSIC - LESKY & Waywell on Spotify ❤️