Example Poor Coaching Techniques

Adam and Chris from the Division of New Learning at Westminster College demonstrate poor coaching techniques. Can you identify all 18 issues with this example?


Spoiler alert!
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18(ish) issues with the coaching session:

The coach forgets the coachee's name.
Coach interrupts.
The coach has not prepared by reminding himself what they were working on last session.
Something seems to be distracting the coach.
The coach asked Why (why questions put the coachee on the defensive, try framing questions in how, what, where, etc)
When the coach tells the coachee that he's thinks the problem is insignificant, he's damaging the relationship by judging. He goes on to make the problem about himself, gives bad advice, and is really mean by saying he's surprised that the coachee's at this point in his career without having this skill set (inspired by a true story)
The coach takes a non-emergency call in the middle of the session.
The feedback and congratulations are insincere.
The task the coachee is given to read the book wasn't asked for and isn't on his agenda.
The coach says "Let me know if I can do anything." This phrase has two issues: It creates a false sense of completion and it places all of the responsibility for contact on the coachee.
Finally the coach doesn't facilitate the creation of goals or commitment from the coachee.

Those were the issues purposely scripted into the example. Do you see more?