What is "TV"?

Today, TV means different things to different people.

For some, TV is the big screen in the room where viewers watch their favorite movies or shows. But increasingly, TV is the act of watching premium, long-form content on the best screen available. As the concept of “TV” continues to evolve, there will be new ways to define it.

For advertisers, TV remains the number one driver of brand awareness and a key platform for any marketer’s media mix. It’s why Effectv has the word “TV” in our new name. But how do we, as professionals, define TV in this new media ecosystem? Effectv conducted a consumer survey with Kantar Millward Brown to help answer this question.

View the full infographic to discover the findings: https://go.aws/2OrEqV3