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Ford Bronco Roadster Concept 2025: No Roof, No Doors, Pure Open-Air Adventure


The Pebble Beach Concours d’Elegance is typically known as the home of priceless supercars, rare classics, and automotive royalty. Yet this year, amidst the Ferraris and Bugattis, Ford decided to steal the spotlight with something completely unexpected. To celebrate the 60th anniversary of the legendary Bronco, the American automaker unveiled the Ford Bronco Roadster Concept—a wild machine with no roof, no doors, and absolutely nothing to lose.

This bold concept pays homage to the original Bronco U13 roadster, launched back in 1966. That model was offered as a simple open-top variant, designed for rugged adventures under the sun. Now, nearly six decades later, Ford has revived that spirit in modern form, creating a head-turning concept that embodies freedom, nostalgia, and off-road capability.

The inspiration behind the concept is deeply personal. During the Bronco’s modern development, Ford worked with enthusiasts and historians to capture the essence of the original. One of those enthusiasts owned a 1966 Wimbledon White Bronco U13 roadster, and it was that very car that sparked the idea for the Roadster Concept shown in Monterey. Park the two side by side, and the resemblance is undeniable.

Visually, the Bronco Roadster Concept is a seamless blend of old and new. It wears the same Wimbledon White paint scheme as its ancestor, complemented by retro silver bumpers at the front and rear. It rolls on period-inspired wheels from Fifteen52, adding to the vintage charm. At the rear, a bold red Ford script instantly connects the concept to its heritage, while the dark red rear fenders stand out as one of its most distinctive details. These fenders alone give the vehicle a custom flair that fans will remember long after Pebble Beach.

But the most radical feature of the concept is its complete lack of roof and doors. While the current production Bronco is already known for its removable roof panels and doors, this Roadster Concept goes one step further, offering an unfiltered connection to the outdoors. It’s the ultimate vision of open-air off-road motoring, a modern interpretation of a pure driving experience that most SUVs today have long forgotten.

Step inside, and the Bronco Roadster continues to embrace its roots. The interior is minimalist and retro-inspired, dominated by a clean white finish on the dashboard, transmission tunnel, and grab handles. The seats feature a special silver upholstery that ties into the exterior details, while the centerpiece at the back is a spare wheel mounted right in the bed, just like the original U13. It’s a cabin that feels stripped-down, honest, and designed with heritage in mind.

Sadly for enthusiasts, Ford has confirmed that this is strictly a concept vehicle with no production plans. That means fans won’t be able to walk into a dealership and order a Bronco Roadster anytime soon. However, the concept still serves a bigger purpose: it showcases Ford’s commitment to honoring its legacy while sparking imagination among Bronco fans. After all, the Bronco name has always been about adventure, individuality, and pushing boundaries.

While the Bronco Roadster Concept may never see mass production, it could inspire aftermarket builds or custom projects by passionate owners. With its retro flair and modern platform, it represents what makes the Bronco such a beloved icon: the ability to evolve while staying true to its adventurous soul.

In a world where SUVs are increasingly focused on luxury and technology, Ford’s decision to show off something so raw and nostalgic at Pebble Beach was a bold statement. The Bronco Roadster Concept isn’t just a tribute to the past—it’s a reminder that sometimes, less really is more. With no roof, no doors, and pure freedom at its core, this concept captures the Bronco spirit like never before.




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Ford Bronco Roadster Concept 2025: No Roof, No Doors, Pure Open-Air Adventure

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