Astrology, Cricket, Bollywood: Mydala's Secret to Success | WIRED Retail | WIRED

Anisha Singh founded mydala in 2009 as a daily deals site that let offline merchants sell online, but after a few years started to fall behind thanks to dozens of other rivals stepping into the market.
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Outsiders thought the company was set to fold, and Singh said people would act surprised when she said mydala was still in business. "We were slated to die," she said. "The only thing that saved us was understanding the user."

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Astrology, cricket, Bollywood: mydala's secret to success | WIRED Retail | WIRED
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