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Join me, Terry Brock, as we dive into the fascinating world of visual storytelling with the brilliant John DeMato!
Think your smartphone camera is enough to make you stand out? Think again! In this eye-opening episode, we shatter the myths about personal branding and reveal why those three old headshots just aren’t cutting it in today’s attention economy.
Discover:
The secret sauce behind a powerful visual storytelling library (hint: it’s way more than a headshot!)
Pro tips for capturing not just the on-stage moments, but those crucial behind-the-scenes shots that win over event organizers and meeting professionals
How experts and business owners (not just professional speakers!) can leverage strategic photography to break free from invisibility and become truly unmistakable in their space
How AI tools like Beautiful AI and Cortex can skyrocket your marketing AND save you hours
Why your smartphone’s camera is essential—but not the whole show!
*Whether you want to look premium, trusted, and in-demand, or simply stop blending into the noise, John’s practical, actionable insights will set you on the path to visual storytelling success.
Subscribe for more cutting-edge strategies and let’s elevate your personal brand together!
Want to learn more from John? Check out his website at JohnDeMato.com and sign up for his newsletter!
#PersonalBranding #VisualStorytelling #AIinMarketing #PhotographyTips #ProfessionalSpeakers #TerryBrock #JohnDAmato #StarkRavingEntrepreneurs
Here are the timestamps to help you see what you'll get in this episode:
00:00:00 – 00:00:41 | Intro & Setting the Stage
Terry Brock introduces the importance of visual presentation, including both video and still photography, even with advancements in mobile phone technology. He introduces guest John D'Amato and teases the value of professional photography.
00:00:41 – 00:01:36 | Meet John D’Amato & His Approach
Terry remarks on John's strong reputation and unique approach beyond just taking pictures. John provides a high-level view of his work and the strategic role of images for speakers and professionals.
00:01:36 – 00:03:20 | Strategic Visual Storytelling & Photo Libraries
John debunks the “just a headshot” myth, explaining why a wide-ranging, updated photo library is crucial to creating a standout brand in today’s attention economy.
00:03:20 – 00:05:39 | Why Updating & Contextualizing Photos Is Key
Discussion on the importance of current, relevant images and capturing more than just stage shots—John explains the need to visually document before, during, and after an event.
00:05:39 – 00:07:08 | Behind-the-Scenes & Experience-Focused Content
John details the types of candid, behind-the-scenes photos that matter (tech checks, book signings, AV team collaboration) and how they help meeting professionals trust and select you.
00:07:08 – 00:08:22 | The Whole Team & Marketing Process
Terry emphasizes the value of showing engagement outside the speech itself; John expands on how photos advocate for you in decision-making processes even when you’re not in the room.
00:08:22 – 00:11:27 | Incorporating AI & Tools for Visual Storytelling
John describes how he uses the “Beautiful AI” platform to create impactful slide decks, and demonstrates examples of “before,” “during,” and staged branding session photos.
00:11:27 – 00:13:06 | Visual Storytelling Beyond Speaking
The conversation broadens to using these techniques in fields outside professional speaking. John explains visual storytelling as a universal tool for building trust, not just vanity.
00:13:06 – 00:16:11 | Other AI Tools in the Business Workflow
John shares his tech stack, including the Cortex app (“second brain”) and uses of different LLMs (ChatGPT, Claude) for content, business development, and productivity.
00:16:11 – 00:19:17 | Mobile Phones & Capturing Everyday Moments
Addressing smartphones, John confirms their ongoing importance for day-to-day, authentic photo opportunities—especially in team environments where professionals can capture extra content.
00:19:17 – 00:20:26 | Connecting with John D’Amato
How to contact John online, subscribe to his newsletter, and engage via social media. John spells out his website for global audiences.
00:20:26 – End | Closing Remarks & Takeaways
Terry wraps the episode, reinforcing John’s value and the crucial role of strong visual storytelling for professionals today.
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