Скачать или смотреть The New Food Hub Podcast: Getting the meat-eaters on board

Welcome to the second episode of our alternative protein podcast series!

Like any industry, the success of alternative proteins depends on consumer uptake. In particular, it’s important to reach consumers who are less engaged, have had a bad experience, or have not yet tried animal-free alternatives. The vegans and veggies are on board, the key demographic we need to focus on now is the meat-eaters.

So, in today’s episode, ProVeg’s Gemma Tadman will be discussing strategies and insights for engaging these consumers. And her guest is someone who knows a great deal about this – Vladimir Mickovik, Co-Founder and Chief Brand Officer of plant-based meat brand Juicy Marbles. Tune in for some honest industry advice, actionable insights, and laughs along the way.

[Music used for intro and outro: Copyright Creative Technology Showreel by Pumpupthemind]