Скачать или смотреть The Entrepreneur’s Inversion Mindset | Eric Malka | TEDxMizner Boulevard

In a powerful talk, Art of Shaving founder Eric Malka reveals a counterintuitive truth — that clarity about what not to do can be more transformative than knowing exactly what to do. Eric Malka is a visionary entrepreneur, business operator, and published author with more than 30 years’ experience in the luxury Branded Consumer-Packaged Goods arena. He is best known as the co-founder of The Art of Shaving, a brand that redefined men's grooming.

Under his leadership as co-founder and former CEO, Eric developed The Art of Shaving from a start-up to an internationally recognized men’s grooming brand. In 2009, The Art of Shaving was acquired by Gillette/Procter & Gamble, and Eric was tapped by P&G to continue in his role as CEO through the end of 2010.

In 2014, Eric established Strategic Brand Investments, a private equity fund specializing in empowering early-stage entrepreneurs to develop their brand and grow their business. Today, as SBI’s Managing Partner, he shares his vision and experience with his partners and their management teams, working closely with them to pioneer and develop winning strategies. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx