Copywriting Practice: How to Write Headlines Using the PAS Formula - Copyhackers

Are you ready to practice writing headlines?

This episode of Tutorial Tuesdays is a live writing exercise that will take your headline and PAS formula writing skills to the next level.

This workout may not get you movin' ...
But you're gonna be sweatin'!

So I've been dreaming up this experiment, which I'm calling The Practice:

Inspired by my ridiculous obsession with Peloton, The Practice is a timed practice session in which you get an assignment at the start of the session... and then you and I EACH actively work on that assignment during an X-minute writing sprint. Then we take a quick break. Then we repeat. For 20 minutes.

It's a live writing exercise.

And it's all about fingertips moving fast on keyboard.

Less theorizing. More doing.

To build strength as a hands-on copywriter.

To build muscle memory.

Let's go!

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Hi, I'm Jo! Welcome to Copyhackers!

Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.

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