Chris Zukowski: Marketing Ladder on Steam

Marketing a game is tricky and confusing. In this talk, Chris Zukowski will review the best practices for marketing your game. He will show you examples and actual data from recently released games that illustrate how the Steam algorithm works.

Chris Zukowski is a game marketing consultant and strategist. He has helped Games as a Service companies, Indie Publishers, and small to single-person teams understand their audience and communicate with them in a more personal way. He specializes in optimizing your marketing for the Steam algorithm, creating fantastic Steam pages that sell themselves and setting up Email marketing campaigns that your fans will look forward to opening. See more of his amazing work, read the blog, order the newsletter, and start a course here: https://howtomarketagame.com/

Recorded 13.2.2023.

00:00 - Intro
04:06 - The Ladder - how to get your game featured on Steam?
05:17 - Initial Attention
06:26 - 6 types of Magic
10:55 - How to get wishlists?
11:58 - Seeing is believing -games
10:07 - Playing is believing -games
19:33 - The (no) secret to success
20:09 - What type of game sells?
24:09 - Does my game have The Magic?
25:33 - When do I make a coming soon page?
28:28 - Continued Growth
33:19 - Curated Exposure
37:38 - Steam Featuring
40:14 - Launch
40:39 - Steam Curation
42:07 - Trading up