Скачать или смотреть How B2B Marketers Can Stand Out and Have a More Strategic Role

[EP 84]

To be more competitive, it is important for B2B organizations to rise above all the “digital noise” in the marketplace. To achieve this differentiation, marketers need to be able to take on a more strategic role.

How do they “get that voice at the table”? What core competencies do they need to be able to stand out?

Join us as we take a deep dive into this topic in this week’s conversation with marketing expert Stacey Danheiser (Founder & CMO, SHAKE Marketing). During our discussion, Stacey talks about why many B2B companies are drowning in a “sea of sameness”, what mistakes to avoid, and the importance of conducting market research. Stacey also talks about the five competencies she believes every B2B marketer needs to stand out and how they can take action to position themselves and their companies more strategically.

Topics discussed in this episode:
• 6 reasons why B2B companies are falling into the trap of ‘playing it safe’: [1:35]
o Working in mature industries
o Working in an organization that's "risk averse" with regards to marketing
o Inexperienced executives
o Inward looking team
o Being locked in an organization / industry mindset that hasn't changed much
o Pure laziness
• The importance of conducting research and have the right strategy in order to stand out. [11:04]
• The 5 competencies that every B2B marketer needs to stand out. [19:40]
• Stacey explains how marketers should prioritize and build their competencies [42:52]
• Stacey’s tips on how marketers can manage expectations when dealing with senior management. [46:32]

Companies & links mentioned:
• Stacey Danheiser on LinkedIn (  / shakemktg  )
• SHAKE Marketing (https://www.shakemktg.com/)
• Soar marketing society (https://www.shakemktg.com/soar)
• The “Standout Marketing” Book (https://www.shakemktg.com/standoutmar...)

Key takeaways from this episode:
https://www.einblick.co/podcast/takea...