Скачать или смотреть PLATOON Culture Talk: Sellout? the relation of culture & brands

culture is powered by passionate and intimate imagination and expression. freely guided by its own values. what happens when brands and culture merge into a marketing driven world?

is the involvement of brands doomed as a sellout for culture & art or are there more effects than financial benefits?
who looses or gains integrity?

brands look for ideas and inspiration from culture & art. by patronizing them the brands partly replace decreasing state funding. does this lead to cultural darwinism, where unsellable cultures don't survive?

with the PLATOON Culture Talk we are going to discuss the risks and potentials of collaboration between culture and brands from artistic and marketing perspective.

Gerriet Schultz, WMF founder / Border Movement
Guillaume Trotin, Open Walls Gallery
Iepe Rubingh, Artist / Chessboxing promoter
Lewis, Mentalgassi

moderated by Alexandra Droener #5932