Workshop: How to reduce churn with a SaaS cancellation flow

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In this workshop we discussed how to:

👉 Prevent cancellation
👉 Identify causes of churn
👉 Resolve customer problems
👉 Operate a feedback loop

This workshop gave attendees a clear idea of how to reduce churn using a SaaS cancellation flow, allowing them to implement changes in their SaaS immediately.

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About UserActive
We are a product design agency based in Barcelona. We help SaaS founders create meaningful products users love. On this channel, we teach everything we know about how to improve your product, get more users and grow.

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⏱️ Timestamps
0:00 - Intro
2:24 - Welcome
5:00 - Book a call
5:40 - Workshop content
7:45 - Cancellation issues
11:58 - Inability to prevent cancellation
12:30 - Lack of understanding
13:16 - No system
13:30 - Why use a cancellation flow?
14:40 - Feedback loop
16:30 - Reasons for cancellation
28:15 - Resource checklist
38:00 - Create your offer
47:34 - Design your cancellation flow
52:00 - Example flows & questions
1:01:00 - Wrapping up

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