When to go PLG in SaaS? with Bethany Stachenfeld @SendSpark

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #45, Anna Nadeina talks with Bethany, Co-founder & CEO at Sendspark, The #1 Platform for Video Selling.

------------Episode's Chapters-------------

00:00 - Introduction and Background
02:42 - Acquiring the First Customers
07:29 - Building the Ideal Customer Profile
09:17 - Navigating Growth and Funding
12:32 - Managing Growth and Runway
15:16 - Building a Tech Company Without a Developer
19:09 - Building Customer Relationships and Satisfaction
23:30 - The Challenges of Early PLG Adoption
27:08 -The Most Loved Feature and Customer Feedback
31:01 - Biggest Failure and Learning Experience
33:46 - The Continuous Journey of Growth and Improvement
36:11 - The Power of Byproducts in Business

Bethany -   / bethany-stachenfeld  
SendSpark - https://www.sendspark.com/

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