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HDFC Bank partners with Paytm to launch co-branded credit cards.

HDFC बैंक और Paytm ने अक्टूबर में ग्लोबल कार्ड नेटवर्क वीजा द्वारा संचालित कई क्रेडिट कार्ड लाॅन्च करने की घोषणा की। सोमवार को दिए बयान में कहा गया है कि नया क्रेडिट कार्ड रिटेल कस्टमर्स की अलग-अलग जरूरतों को पूरा कर पाएगा। बेस्ट रिवार्ड के साथ-साथ आकर्षक कैश बैक की सुविधा की भी बात कही गई है।



The launch is planned in October 2021 to coincide with the festive season to tap into potentially higher consumer demand for credit card offers, EMIs and Buy Now Pay Later options, with the full suite of products to be on offer by the end of December 2021. With over 5.1 crore credit cards, debit cards and prepaid cards and over 2 million merchants, addressing every market segment, every third rupee spent on cards in India happens on HDFC Bank cards. The Bank has thus played a significant role over the years in spurring India's consumption story.

The partnership aims to deliver superior value and experience to customers by leveraging off each other’s strengths: HDFC Bank's salience as India’s leading issuer of credit cards and strength in providing superior customer engagement, and Paytm’s digital prowess and reach of over 330 million consumers (2). The alliance will target deeper penetration in Tier II and Tier III markets, and enable faster acceleration of digitized payments across the country.

Under the partnership, HDFC Bank and Paytm will introduce the Business credit cards, offering a host of benefits for merchant partners from the smaller cities and towns of India and enable them to get easier access to credit with instant and paperless approvals. The Business credit cards would mark Paytm’s foray into the credit card segment for merchants, benefitting Paytm’s base of more than 21 million merchants (2).

They will also introduce an entire range of consumer credit cards, offering cashbacks and benefits, including the Mobile credit card targeted at digital-first millennials. Users can apply through a digital and paperless process and complete the on-boarding process fully through the Paytm app.



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