Episode 6: Kevin Griffiths, Leguano & FoodForSport

Discover what serial entrepreneur, Kevin Griffiths (Leguano & FoodForSport Ireland) has to say about building consumer brands & booking and working with elite athletes on the Sport Endorse Platform.



Instagram - @leguanoireland (  / leguanoireland  ) @foodforsport2021 (  / foodforsport2021  ) @sport_endorse (  / sport_endorse  )



Twitter - @followteamgb (  / followteamgb  ) @manbhatia8 (  / manbhatia8  )



Show notes:



1:41 – Former station manager for Clare Morris community radio in Mayo



4:20 – Motivation to bring Leguano barefoot shoes to Ireland & UK markets



6:40 – A food range that is part of daily routine and is not separate from other nutrition required for training



8:00 – Venturing into influencer promotion to expand market for products



9:20 – Empowering athletes to supplement their training and get traction on sponsorship



11:35 – Daughter is an all-Ireland medal winner in 60m and Long jump



13:50 – Attraction to the Sport Endorse Platform



15:05 – Elite athletes offer understanding and passion towards products



17:50 – Olympic athletes should not have to worry about financial burden that comes with competing



20:55 – Sponsorship experience on the platform



22:20 – Working experience with elite athletes booked on the platform



24:40 – Transparent flow to select athletes



26:00 – Awareness marketing is key to building long term position for brand