Скачать или смотреть India’s Fastest Diagnostics Brand | The Orange Health Playbook

In this episode, we sit down with Tarun Bhambra, Co-Founder of Orange Health Labs, to uncover how he’s building India’s fastest, most trusted diagnostics brand for a new era of healthcare consumers.

Orange Health is redefining medical diagnostics by making lab tests as convenient as food delivery by offering 60-minute at-home blood collection and test reports in just 6 hours. With a tech-first approach, fully automated logistics and relentless focus on user experience, Orange Health is setting a new benchmark for speed, reliability, and accessibility.

In this episode he talks about:

The core philosophy behind Orange Health and why convenience in healthcare is a necessity, not a luxury
How Orange Health cracked the “60-min collection, 6-hour report”?
The unique challenges of scaling full-stack diagnostics in India’s complex healthcare landscape
Building trust with doctors, focusing on quality and the P.U.R.E. framework behind Orange Health’s culture
Secrets to achieving industry-leading margins and viral consumer growth

Chapters:

00:55 - 60-Sec Elevator Pitch
02:02 - 60 Min at-home testing
04:27 - India’s Diagnostics Market
08:42 - Unit Economics Explained
10:42 - 3 Growth Secrets to ₹100 Cr ARR
14:48 - The P.U.R.E. Framework
17:00 - Margins for Basic vs High-End Tests
19:49 - Healthcare in India vs the West
23:11 - Winning in a Crowded Market
25:48 - Gen Z Health Trends