Скачать или смотреть Unlocking gamer data and making it actionable – Games Growth with Upptic (s6e10)

Everyone knows that data is king when it comes to gaming and marketing. But what are the best ways to get, analyze, and utilize this data? John Uke, Founder of GameTree, explains how the company captures user data to find highly compatible matches for gamers, and how this data can be leveraged for user acquisition, retention, and personalization.

TAKEAWAYS

► Data and personalization are crucial in games marketing, allowing for targeted advertising and customized user experiences.

► Matchmaking is an important aspect of gaming, but skill-based matchmaking is the wrong way to go about putting gamers together.

► A more holistic approach to matchmaking – that takes into account people's personalities – can mitigate toxicity in the gaming ecosystem.

► Gamer data and properly optimized matchmaking is integral to building sustainable communities – which are particularly critical in web3 gaming.

GET MORE GAMES AND MARKETING INSIGHTS AT UPPTIC.COM!